
Our Central Idea

We are here to prove to young adults that Disney grows with them and that there is no age limit on magic.
Our Strategy
We have accepted the job to prove that 'Magic Doesn't Age' and send adults back to their childhoods through advertising old themes with new ideas. We want to remind adults of their childhood by advertising classic characters, memorable animations, and unforgettable moments. Through a variety of advertisement types, we will show adults that Disney has a place in every moment of life's journey.
Measuring Success
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Increase Walt Disney Company park attendance by 75% after COVID-19 regulations are lifted
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Increase following on Instagram, Twitter and Facebook collectively by 70%
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Increase Disney+ traffic by 50% by November 2021